Essential & Performing
Silky well-caring
Personal care through hair care as the main goal of the brand. The treatments are targeted, dedicated to improving the particular condition of the hair thanks to the synergy of technological and natural ingredients, never superfluous. The formulas contain only what is needed for immediate effectiveness. Care and strictness give a healthier and more beautiful image.
Essential & Specific
Product systems are part of a slim, lightweight, and easy-to-use structure for both the hairdresser and the end consumer. Each product is designed to meet specific hair and scalp needs. From colour to finishing to hair nutrition, the line is essential and specific without dispersion between often unnecessary accessory products.
Our strengths
Research and
development
Quality &
Regulatory
Regulatory
Affairs
Environmental
Responsibility





