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WHO WE ARE

Silky is an Italian brand that is both essential and technological. Conceived and produced in Italy, it is a brand present in more than 80 countries around the world, with a history of over 30 years, representing a perfect balance between innovation, naturalness, and environmental responsibility.

Our products are designed for the contemporary and pragmatic woman who is not influenced by fleeting fashions but has a marked interest in everything that is elegant, natural, and not overly artificial.

Silky is indeed inspired by essentiality, purity and rigour and transfers these values to each product line. It specifically meets the needs of modern and most demanding customers.

The high technological content combined with natural active ingredients create highly performing formulations with proven efficacy. only the best for your hair: colour, healing

and finishing treatments for a healthy and always up-to-date look. The well-being that starts from the hair and is reflected into the well-being of the person.

 

BRAND VALUES

 

  • ESSENTIAL & PERFORMING

An essential brand with specific products designed for the customer’s main needs.

Strictness, clean shapes, formulas that “go straight to the point” convey the personality

of the line: highly performing, with high technological content, yet also natural due

to active plant derived ingredients of proven effectiveness.

 

  • WELL-CARING

Personal care through hair care as the main goal of the brand. The treatments

are targeted, dedicated to improving the particular condition of the hair thanks to

the synergy of technological and natural ingredients, never superfluous. The formulas

contain only what is needed for immediate effectiveness. Care and strictness give a

healthier and more beautiful image.

 

  • ESSENTIAL&SPECIFIC

Product systems are part of a lightweight, and easy-to-use structure for both the hairdresser and the end consumer. Each product is designed to meet specific hair and scalp needs. From colour to finishing to hair nutrition, the line is essential and specific without dispersion between often unnecessary accessory products.